Nowadays, we witness the arrival of the robots to our daily life. Robots are mechanical minds bringing to us more artificial intelligence than mechanical hands. However they are being programmed to follow a broader spectrum of actions than never before.

I believe that we, as humans, have been developing tools through all our history because, in general, “tools” tend to be more reliable and tireless than our “human muscles”. A typical example here is the change that took place in transportation during the 20th century. Human transportation shifted from animals, e.g. horses, to machines, i.e. cars, etc. We shifted from 40 km/h on a horse in the year 1900, to 400 km/h on a Maglev train in the year 2000.

As a consequence of the replacement of human labor with “mechanical muscles” people will tend to provide the human genius within a particular specialization. Programmers and engineers of robotics and artificial intelligence program cars becoming automatically driven, some of people’s workload to be automatically done, and even games could be played by machines. This technological evolution is taking us to a place where we never were before. The questions arise when some evolutionists state that human brains will be less in demand… and we all wonder whether this is true or not.

I would recommend watching the following video “Humans need not apply”, from which I got the inspiration to write this post.


As in the video, the use of the metaphor in which two horses discuss whether “better new technology (cars) would make bet­ter jobs for horses” in the year 1900 can be eye-opening. The fact that the pop­u­la­tion of horses in the world picked in 1915 means that, after the arrival of the automobile, they were not so needed anymore as mean of transport. It is difficult to imagine how this tendency will affect the humankind. Some efforts are being made studying the exponential growth of technology and the reach of the “Technological Singularity”.

Technological singularity is a hypothetical event related to the advent of artificial general intelligence (also known as “strong AI”). Such a computer, computer network, or robot would theoretically be capable of recursive self-improvement (redesigning itself), or of designing and building computers or robots better than itself. Repetitions of this cycle would likely result in a runaway effect – an intelligence explosion – where smart machines design successive generations of increasingly powerful machines, creating intelligence far exceeding human intellectual capacity and control. (Wikipedia)

In the last 20 years, we saw robots working cost-effectively only in narrow situations. Toyota’s assembly lines set as examples of progress in the past. Today, a new generation of robots can take decisions and interact totally autonomously within their environment.

As an example, the following product from RethinkRobotics; our robot friend “Baxter“, is not pre-programmed for only one specific job. He is openly ready to interact and decide autonomously. Enjoy him in action in the following video.


On Google’s side, Larry Page explained in this video TED speech called “Where is Google going next?” the capabilities of the artificial intelligence algorithms being developed in Google (as of 2014). They designed a computer program which able to play video games without any other input than the colors of the screen!

Google self driving car

Another interesting new development is the “Self-Driving Car”. It is a project by Google involving the development of technology for autonomous cars which are being tested in several US states.

On May 28, 2014, a new prototype of a driverless car was presented without neither steering wheel nor pedals.

Considering that there are 70 millions of jobs related to transportation in the world, I wonder how these technologies will impact on the evolution of logistics.
Tiny auto-robots have taken over Amazon’s warehouses so substantially that Amazon had to buy their manufacturer Kiva Systems as a strategic move to secure their supply chain automation exclusivity as they became a strategic advantage for the company. In this official video from Amazon we can see many human workers: Amazon customer service. However, the reality of its warehouses looks more like in this other video:

If we take the stock markets, computers manage the decision taking and the flow of money in the world every single moment. High frequency trading uses proprietary trading strategies carried out by computers to move in and out of positions in seconds or fractions of a second. Broker firms are far more interested in communications speed than in standardized human brains from MBA’s schools. Broker-dealers now compete on routing order flow directly, in the fastest and most efficient manner, beating rivals in speed

White collar jobs are not safe heavens for this revolution anymore. Could you believe that even computers are being taught how to learn, on their own, how to code their own programs?

A foreseen influence of the robotics on the economy and our society seems inevitable. Examples are not set to express that automation will have a negative impact on our lives, but to understand the trends of current and future developments. Automation is considered a tool to produce abundance with little effort. Our society will change, and there will be benefits and drawbacks as there will be effectively less efforts to make! r(did i say work?!)

And what about construction jobs? check out the following video of FastBricks Robot Animation.

Larry Page and Sergueï Brin in 1998

This picture of the founders of Google in a garage in Menlo Park, in California, in 1998, is not able to reveal by itself the threat that Google posed to Microsoft in the IT industry on those days. Now it makes it more realistic reading how Ken Auletta described in his book ‘Googled’ the following reflection from Bill Gates in a visit he paid to the founder of Microsoft:

“In early 1998, Microsoft appeared impregnable when I visited Bill Gates in Redmond, Washington. What competitive challenge, I asked, did he most fear? Gates did not recite the usual litany of prominent foes – Netscape, Sun Microsystems, Oracle, Apple. Instead, he said, “I fear someone in a garage who is designing something completely new”

Today, we are familiar with the recurrent use Google to search in the internet for every piece of information we need. However, it is not easy to imagine that one day they might be replaced by some else who is today working in a garage. In the 2010’s, there are four American companies leading the competition in internet, Google, Apple, Amazon and Facebook. At the same level we consider in Asia, Samsung from Korea and Alibaba, from China. Richard S. Tedlow, a recognised historian and professor says: “Internet companies are actually competing head-to-head in HHRR in the capture of talent. Historically, that company which wins the war for talent, wins the technological war”.

I guess these companies are wondering who is working today, out there, in a garage, creating something completely new.

Differences between indus­tries can be identified in all daily work details. From communication and collaboration to competition and leadership styles in the office. The definitive lesson I learnt in the Nuclear industry, was that ‘Safety’ is the over­rid­ing pri­or­ity above any other con­sid­er­a­tion. Comming myself from the automotive and construction industries I had to shift the mode of my “project management” mind.

Later on I have understood how this approach has shaped the orga­ni­za­tional cul­ture industry that per­me­ates all com­pa­nies and orga­ni­za­tions inside. This cul­ture is called Nuclear Safety Culture: “Safety cul­ture is an organization’s val­ues and behaviors — modeled by its leaders and inter­nal­ized by its members — that serve to make nuclear safety the over­rid­ing priority.”

‘Safety’ is the overriding priority above any other consideration in the Nuclear Industry. This approach has made up the organizational culture that permeates all companies and organizations in the industry. This culture is called . It has created a strong sense of commitment in the industry workforce, and it makes them proud of their work.

“Safety culture is an organization’s values and behaviors—modeled by its leaders and internalized by its members—that serve to make nuclear safety the overriding priority.”

This culture has cre­ated a strong sense of commitment within the industry workforce, now I am able to understand how everyone is proud and committed in their job.

Currently, I am working on the NUSHARE project, which aims to develop and implement Education, Training and Information programmes to strengthen the competences required for achieving excellence in Nuclear Safety Culture in Europe. Our team is collecting all the related existing courses in Europe, for a later implementation phase.


This FP7 project was created after an “European Education, Training and Information initiative” proposed by the Commissioner for Research and Innovation and the Commissioner for Energy after the Great East Japan Earthquake and Tsunami on 11 March 2011 (Fukushima). I find inspir­ing how peo­ple in our indus­try work with the objec­tive of achiev­ing the high­est lev­els of Nuclear Safety to protect and ben­e­fit our society.


In November 2004, the Institute of Nuclear Power Operations (INPO) defined and developed the Principles for a Strong Nuclear Safety Culture as follows:

1. Everyone is personally responsible for nuclear safety.
2. Leaders demonstrate commitment to safety.
3. Trust permeates the organization.
4. Decision-making reflects safety first.
5. Nuclear technology is recognized as special and unique.
6. A questioning attitude is cultivated.
7. Organizational learning is embraced.
8. Nuclear safety undergoes constant examination.

Since the begin­ning of my pro­fes­sional career, I have enjoyed dif­fer­ent tech­ni­cal and cul­tural envi­ron­ments from auto­mo­tive to renew­able energy, besides being in coun­tries like UK, Swe­den and China. The pro­fes­sion­al­ism, integrity and commitment found in the nuclear indus­try is above all pre­vi­ous experiences.

I remember how my “nucleariza­tion” took place dur­ing the first 1.5 years of train­ing received in 2009. There I fol­lowed a com­pre­hen­sive and demand­ing train­ing on nuclear tech­nol­ogy and PWR reac­tors; from basic nuclear physics to plant oper­a­tion in a full scope sim­u­la­tor. I remem­ber how our instruc­tors made us per­son­ally accountable for all the nuclear safety aspects related to our training and our future behaviour when performing our respon­si­bil­i­ties. Some of us, as future instruc­tors in PWR plants we had to be as rig­or­ous as trained. We learned the impor­tance of “adher­ence to pro­ce­dures” and the need of writ­ten evi­dences on all steps taken. The use of the 3-way com­mu­ni­ca­tion were shocking at the beggining, and we found how peer-checks are use­ful in engineering design. Tools of human error pre­ven­tion are always necessary to stay on the safe side dur­ing the deci­sion tak­ing in crit­i­cal engi­neer­ing processes.

The efforts in our com­pany to main­tain and increase the highest levels of Nuclear Safety Cul­ture were in-house designed and implemented by a group of engineering and psichologists. Orga­ni­za­tional cul­ture is defined as “the shared basic assump­tions devel­oped in an orga­ni­za­tion as it learns and copes with prob­lems”. The Nuclear indus­try found, along its accumulated operational experience of three thousand years, how Safety Cul­ture is a key factor in the over­all suc­cess to deliver clean and stable Nuclear energy in any given country.

In the year 2007, I had the pleasure to work with Torbjörn Danielsson and Kare Folkeson, from Virtual Manufacturing, in the design of a new factory line and the industrialization of a new clean tech product. At that time, I was in charge of the design and construction of the new factory of a Swedish/Spanish company called ClimateWell. It was a dis­cov­er­y for me to see how these two Swedish col­leagues were using vir­tual design tools to 3D repli­cate the line lay-out and sim­u­late the man­u­fac­tur­ing workflow. The set of software tools they used, ranged from Catia and Delmia to Avix and robot programming.

Virtual robot

Suppliers of equipment, like Kuka, normally, provide their clients with 3D virtual models in Catia of their industrial robots. This service allowed us to replicate and test the performance of the different robots of their portfolio in our virtual factory, facilitating an informed and risk-reduced purchase.

Two months ago, I came across this video from SpaceXchannel, where the admired Elon Musk, explains how virtual design is used in Space X. It showed how they create, manipulate and print in virtual 3D some of the rocket parts that they need, all at once. This process accelerates enormously the design-manufacturing workflow, allowing them to move directly from the conception of an idea to the factory floor, in one step. In particular, I enjoyed the cost-effective use of the 3D metal printing which I had not seen before. In my opinion, if this approach was generalized, it could booster local manufacturing in Western countries. The design and manufacturing processes could become spectacularly efficient.

To summarize, these quick design and manufacturing processes allow us to:

1.) Design: even at home, for exam­ple, with SketchUp. Or 3D scanning any piece to repli­cate. Most of the commercial 3D print­ers, are called repli­ca­tors, because they are also able to 3D scan.

2.) 3D print: Maker­Bot, or many others, to 3D print our own designs at home. Alter­na­tively, we can use 3D print­ing ser­vices pro­vided by a local com­pany in our town. In France we have 3Dhubs. Other large cor­po­ra­tions as UPS and Sta­ples are plan­ning big scale moves into this field in the USA.

Will this advanced 3D design and print­ing return the man­u­fac­tur­ing jobs to Europe and the USA?

Are our schools and universities delivering the up-to-date education needed to catch up with current economic challenges?

Most prob­a­bly, many actions are needed to improve our edu­ca­tional sys­tem. In par­tic­u­lar, it needs more flex­i­bil­ity in order to adapt to new trends and knowl­edge from the industry. This may not an easy task, but it is needed to recover the lost jobs in Western economies.



Published by Pedro in Blogging

There has been many tries so far.

However, everyday I feel increasing the need of sharing. I have been reading from many others who share their thoughts and passions in their blogs allowing me to learn a lot from them. However, in return, I see that I haven’t shared at the same level.

Life is about taking and giving.

From “being exposed… and survive” to “being expose and convince”.

From now on; let’s gonna start. Everyday something new.


“If you don’t start, you can’t fail” Seth Godin

 My tribute to those who I admire: Elon Musk (Tesla Motors, SpaceX and Paypal), Seth Godin (his blog), Bill Gates (everything he did was great), Enrique Dans (his blog), Salman Khan (Khan Academy), Marting Varsavsky (his blog)… and many others.

Before, I was…